Have you noticed gas station signs with two sets of prices on it?  One for cash and the other for credit cards?

If so, you’re already familiar with dual pricing!

Dual pricing is a common pricing strategy to give customers the choice to pay with cash instead of a credit card, this benefits your customer with a lower cash price and helps avoid credit card processing fees. 

Any type of business can run a dual pricing program, but is it right for your business?  Contact us today, lets talk about your business goals and how we can make them happen.